Beautytap is THE destination for Korean beauty: fun editorial articles, a vibrant and engaged community, and a shop with over 6,500 K-beauty products.


Beautytap’s mission is to promote and spread diversity of unique cultures around the world through the discovery of global beauty rituals, ingredients, and products.





When Korean-American immigrant entrepreneur James Sun launched Beautytap in 2018, he had one mission: To expand the world’s respect and appreciation for different cultures by giving customers a way to tap into international beauty trends and products. Beautytap began with Korean beauty roots and then expanded to other countries with a rich history in beauty like Japan with it’s more natural and high quality raw ingredients. Today, Beautytap’s goal is to introduce all types of independent global beauty products from Asia to Europe to South Africa to Australia and all over the world.





Beautytap is more than just skin deep beauty. We at Beautytap strongly believe that beauty is our way of introducing a small part of culture to the world with the hope that the more you grow to love beauty from other countries, the more you’ll understand and appreciate diverse cultures.



Beautytap seeks not only existing popular brands, but we look for independent brands that have unique multi-cultural stories. We look for products from Asia, Europe, Australia, U.S., India, and even the Middle East, bringing the best of global beauty to the rest of the world. Our international sourcing team, led by our brand experts, is constantly on the lookout for the latest in a highly competitive and rapidly evolving beauty industry.