Rains has been involved since 2012 with the innovation of high-quality rainwear. Rains began redefining the traditional rubber raincoat and launched a single product: the poncho. In the following season, Rains launched a complete collection with waterproof clothing, bags and accessories. To this day, every collection builds on this idea: reviving traditional rain gear in the form of original rain gear that is exclusively available at Rains.
Every Rains product is intended as an ode to and to challenge traditional views of rain gear. The clothing, bags and accessories from Rains are not only high-quality waterproof products, but also a combination of functionality and style. Rains has its headquarters in Denmark, so that the aesthetic of the brand is steeped in Scandinavian simplicity, while at the same time thinking of the global consumer.