We hit the streets of L.A. in 2019 — make that one seriously lit street: Fairfax Ave, the Mecca of hype beast streetwear, surrounded by such brands as Supreme and The Hundreds.
Our mission: to shine a spotlight on Chinese streetwear designers and styles. So we started carrying brand new apparel from the hottest brands, like Li-Ning and STA, plus hot up-and-comers like Ecosys and WHOOSIS.
But we never aimed to be just an apparel store.
Shine Marketplace (Chinese name: 闪) is also the first Chinese hype-culture streetwear incubator in North America, discovering and promoting designers. We’re also breaking streetwear-retail tradition by combining new apparel, sneakers, accessories, food, and more to redefine the hype lifestyle.